But you have the Golf and Polo for that. The Beetle now is a Lifestyle vehicle, not a people's car like the original. And all modern cars are getting bigger look at a Focus vs an Escort! In relative terms it's enlarged in line with how all modern cars have. I agree the price is high, but again cars generally are now are a lot more expensive than they were 10 years ago. My parents have just returned from the states and they said they saw loads. The US is the main market for the bug (they don't get the Scirocco) as long as it sells well there VW will keep making it!